I am a New Zealander with British and American citizenship and a Media Arts college dropout — yes, you read that right. I have over 30 years of experience working internationally with multi-city teams in the creative industry. My work spans various sectors, including Apparel, FinTech, Financial Services, Philanthropies, Transit, and AI, focusing on branding, design, and advertising. I am highly adaptable and can tackle any brief effectively, ensuring I can fit into any work environment.
I have been the go-to person for colleagues and stakeholders seeking innovative ideas throughout my career. I thrive on tackling challenging creative briefs and uncovering unique solutions.
My 18 years at an international financial services/media company taught me to navigate established brand systems while discovering gaps that inspire boundary-pushing creativity. Equally, my experience at startups during significant growth allowed me to analyze what worked within their brand systems and redefine those elements for greater consistency and dynamism.
Over the past 15 years, I have concentrated on creative leadership, helping build energetic and thoughtful teams prioritizing human-centered design. I value giving my designers the autonomy to explore their creativity while driving toward producing the best work for our brands and/or specific project briefs.
When I'm not working, I am a busy mom who enjoys working out, DIY interior design, knitting (amongst other crafts), dining with friends, and traveling.
Brands I've worked with:
