Business Is Not Boring
To re-launch Bloomberg.com, we departed from the conventional terminology of business speak and opened the lens on just how exciting, passionate, and forward-thinking the business world can be. Challenging the status quo with a campaign driven by real stories from the Bloomberg newsroom that showcased the disruptive landscape of “business”. We rolled out in NY, SF, London, HK, Singapore, Dubai, and Cannes. A truly integrated campaign, with pop-up shops, guerrilla installations, advertising, and content – over 500 elements working in unison.
